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Stand up pouch offers more economical advantages in packaging
2012-10-23
Author:Lynne Huang

Currently stand-up flexible pouch is an efficient marketing tool for brand owners looking to boost sales. By introducing a custom made and printed stand-up pouch into a certain market, the brand owner can really make a product stand out from shelf.


Why more and more brand owners use stand up pouches? Compared to traditional packaging materials like cans and bottles, the Stand up pouch offers an outstanding packaging solution with additional benefits.


Stand-up pouches are much lighter by 70% than traditional packaging alternatives, take up much less space and easily be packed into cartons, which making them far more economical to ship and reduce the storage costs.


Some pouches are made with clear front which display a visibility of the product inside. It can draw more eyeballs and help the product sell itself.


Besides, graphics and product descriptions can be printed directly onto the stand up pouch itself in gravure printing way without use of additional labels.


Finally stand up pouch can be attached with accessories such as spouts, resealable zippers and degassing valves. With spout, stand up pouch is a good solution for liquid packaging, such as juice, detergent, etc. Stand up pouch with zipper can be sealed again after it is open.


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