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Shrink Sleeves - Your Last Straw?
2011-07-14
Author:Jerry Lee

In this article we discuss some special features of shrink sleeves that other traditional labels don’t have. Shrink Sleeve has some outstanding advantages to make products that labeled by it shining on the shelf.


First of all, shrink sleeve is a low cost label. Compared to adhesive Plastic or Paper labels, people find that shrink sleeve is truly a price efficient label. The price of adhesive labels in some cases is almost 5 times of the price of shrink sleeve. As it only has one layer of structure, shrink sleeve means less material. While paper and Plastic (PVC, PET, BOPP, etc) have at least three layers, which makes its production process more complicated increasing the total cost. Shrink sleeve is easy to be applied onto the containers which mean the labeling of shrink sleeve process is much more efficient than that of traditional labels.


Secondly, shrink sleeves will not be easy to fade out or peel off when it is placed in wet environment. Therefore, some products have to labeled by shrink sleeve as to be have water proof performance. For example, bathing lotion and liquid soap will easily get wet, and in the past, the labels on these products will fall off and fade out day by day. It never happens to shrink sleeve which will keep printing for a time as long as possible.


Another distinctive advantage is that shrink sleeve presents a full body and 360 degree image. For some unusual shape of containers, shrink sleeve will be the last straw for you to make a full body decoration. It means a powerful and eye catching appeal which traditional labels don’t have.


With the above natural advantages, I believe you will have a clear idea where to go when you are looking for a label.

 

 

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