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Shrink sleeves outshine other labels on shelf
Author:Jerry Lee

Shrink sleeves hit the others on shelf


Currently on the shelves at the super markets, shrink sleeves plays a dominant role in labelling of products. Many major brands use more shrink sleeves, trying to go away from traditional labels such as adhesive labels, pressure sensitive labels, BOPP labels.


In beverage shelf, over 90% beverage are labelled with shrink sleeves. Why so many brands of beverage suppliers choose shrink sleeves instead of other labels? It is easy to see the vibrant visual impact of shrink sleeves. People decide to pick up a product within 5-10 seconds, the virant graphics on the labels and display lead them to make the quick decisions.
Shrink sleeves also have a few other advantages for labeling compared with other labels.


First of all, some containers are ergonomically shaped - for example the hand grips on the bottle necks on the above products. Shrink sleeves can be molded around distinctive package shapes.


The other important thing is you can also use shrink sleeves with bulit-in tamper-evidence in one easy label solution which possibly reduce overall packaging cost.


Because the ink is actually goes into inside the sleeve, the graphics of display aren't vulnerable to liquids which means the product will maintains distinctive original look for a long time. Even if the bottle gets wet with product or water, the printed areas will not fade out or peel off. It is easy to see that many adhesive labels will fall off or get damaged when the product gets wet.





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